A branded entertainment series created for Itaú, blending authentic storytelling, humor,

and financial education across six episodes.

Hosted by Fernanda Torres and featuring renowned Brazilian personalities including Rebeca Andrade, Cazé, Chitãozinho & Xororó, Adênia Chloe, Bianca Andrade (Boca Rosa), and Luiz Fernando Guimarães the project was designed to make financial conversations more engaging and culturally relevant.

Distributed across Itaú's digital channels and Globoplay, the series was supported by an Always On content strategy, expanding the campaign through continuous content and audience engagement.