In 2020, the Young Lions competition reimagined its format in response to the global pandemic.

For the first time, creatives from every corner of the world were challenged with the exact same brief.

From Asia to the Americas, everyone faced a single global challenge: create an idea capable of reducing

food waste on a worldwide scale.

The brief was developed in partnership with the United Nations World Food Programme (WFP), inviting participants to use creativity to address one of the most urgent humanitarian issues of our time.

Competing under the same challenge as thousands of creatives worldwide reinforced the universal power of ideas showing that creativity can cross borders and become a catalyst for meaningful social impact.